DELL & LEXMARK #2 IN REMAN COLOR TONER

[Anonymous]

Dell and Lexmark Laser Printers Tie for Second in Aftermarket Color Cartridge Usage
Newton,
MA  January 2006 — Lyra Research and Recharger Magazine have released
a new report, Business Users Talk Toner: Laser Cartridge Brands and
Buying Habits, based on an exclusive survey of color and monochrome
toner cartridge buyers in U.S.-based small, medium-sized, and large
businesses. Lyra asked business users to list the printer brand for
which they have purchase the most aftermarket cartridges. What Lyra
discovered was that, after HP’s class-leading results, Dell and Lexmark
color laser printers were tied for second place in terms of aftermarket
cartridge usage.
 Dell has done a remarkable job in penetrating the
office in its short time in the printer market, especially with its
color laser printers, which have only been available since September
2004
“The surprise showing of Dell and Lexmark color laser printers
helps validate the emerging strategies of color toner cartridge
remanufacturers to expand their product offerings,” says Jim Forrest,
senior analyst for Lyra Research. “This report also answers such
questions as: What do business users do with their empty toner
cartridges? How many businesses use color laser printers? How
widespread are cost-per-page programs among small and medium-sized
businesses? What are the attitudes toward aftermarket cartridges, both
color and monochrome? Where do businesses purchase toner cartridges?
What are users’ perceptions of quality and value in aftermarket
cartridges? And, how elastic is aftermarket cartridge pricing?”
“We
are happy to partner with Lyra again to build on the success of our
first joint report, Think Ink: The 2005 U.S. Ink Jet Cartridge User
Survey. This new report gives toner cartridge remanufacturers the
inside scoop on their business customers. It shows the differences in
buying habits and usage for small, medium, and large businesses, and
explores color laser printer use as well, highlighting vendor
opportunities,” said Phyllis Gurgevich, publisher of Recharger
Magazine. “We know our audience can use this information to help them
in their marketing, selling, and product-development efforts.”
Fran
Blanco, vice president of sales and marketing for Media Sciences
International, the study’s sponsor, remarked on the importance of the
report’s findings to the aftermarket industry. “At Media Sciences, we
see tremendous opportunity in the color market every day. What is
powerful about this study’s findings is the end user’s voice, which
shows the increasing number of businesses who are using and reporting
satisfaction with aftermarket color cartridges.”
Ms. Blanco added,
“Also very informative are the perceptions of those OEM users who have
not yet tried an aftermarket product. Many businesses are still unaware
that a new-build, high-quality price alternative-with warranty
protection that covers their printer when appropriate-is available to
them, pointing to the opportunity for end-user education in this
industrY

[Author]

January 11, 2006 at 10:05 AM