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Global print market to grow 18 per cent by 2011
The
global print market is forecast to grow by 18 per cent by 2011, with
fastest growth in developing/emerging countries, says a new study by
print research and consultancy group Pira International.The Pira study
predicts total value of global print by 2011 will be US$721bn. It also
predicts that digital printing, both inkjet and toner, will account for
just over a fifth of all print produced by value in just four years
time, at 21 per cent.The emerging economies of the world will account
for the bulk of the growth in print, with India tipped to be the
fastest growing print nation, Pira says the value of print will
increase by a whopping 73 per cent by 2011.Other hotspots include
Russia at 69 per cent, with China, Venezuela and the Ukraine all tipped
to grow by around 60 per cent. Australia’s nearest neighbours Indonesia
and Malaysia will record print growth of more than 50 per cent by
2011.Not surprising, Pira’s research shows that the consolidation and
contraction in the number of active printers that characterised the
global printing industry over the last five years will continue to
prevail. These changes will be driven by slower growth rates in demand
for print in the industrialised world, along with some significant
changes in the technology and printing processes used in the
industry.Freer trading, and the emergence of printing companies in Asia
targeting markets in both North America and Western Europe, will have a
growing impact on the printing industries in developed regions. Expect
to see some relocation or expansion of production facilities from
developed regions to emerging markets to capitalise on growth
opportunities.Developments in all aspects of printing technology will
help keep print competitive within the overall media mix by enabling
printers to offer targeted, high quality, innovative products as
cost-effective alternatives to non-print, electronic media. Printing
technology developments will be particularly important in developed
regions, since it is in these markets that the impact from alternative
electronic media will be most quickly, and significantly,
felt.Environmental pressures on all printing industries will grow over
the next five years, but will be more intense in developed regions.
Compliance will certainly have cost implications, and may put printers
in developed regions at a competitive disadvantage compared to printers
in the developing/emerging markets.The future shape of the printing
industries in the emerging markets is more difficult to assess. What is
certain, however, is that the output from these industries will grow
much faster than that from those in developed regions. As literacy
rates rise, and per capita income increases in developing markets,
demand for various print products will explode.The report also reveals
that in many developing regions, electronic displacement will lag since
internet access is far behind that of developed regions. This is a
temporary advantage for print growth in those regions.According to the
authors, in the printing industry, as elsewhere, there are some
wildcard factors. In this marketplace, the speed of development of
inkjet printing and hybrid technology, and also the effect of
environmental pressures are key. Given significantly faster rates of
development than envisioned, both these factors could significantly
change the structure of the printing industries in both developed
regions and emerging markets.
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