LEXMARK SALES UP 17% IN 2005

[Anonymous]

Lexmark sales up 17% in 2005
US
printer manufacturer Lexmark  chalked up a 17% increase in its 2005
sales in Colombia, Lexmark Andean regional manager Mario Pedreros was
quoted as saying by Colombian daily Portafolio.
The
jump in sales was due primarily to inkjet printer purchases, which grew
16%, compared to laser printers, which edged up a modest 4%, all in
spite of Colombia’s flourishing contraband trade in Lexmark supplies
and now printers.
However, the global outlook for the printer market
in 2006 is not good, said Pedreros. Underlining this point is the
recent layoff of 825 Lexmark employees and the outsourcing of another
525 to less expensive regions.
To counter this trend, Lexmark plans
to refocus globally on value-added services, new corporate solutions
and incentives for customers to buy authentic Lexmark supplies such as
inkjet cartridges.
In spite of the negative overall market outlook,
Latin America is expected to be spared the brunt of its effects, as it
is Lexmark’s fastest-growing region, with a 20% increase in sales in
2005. 

[Author]

February 24, 2006 at 11:35 AM