LYRA:UNEARTHS PRINTING COLOR CONFUSION

[Anonymous]

Lyra research unearths colour printing confusion
May
2007 — Newton (MA): Lyra Research and Recharger Magazine’s latest
survey has revealed that the average printer user is out of touch with
actual printing costs.Survey respondents were asked to share their
perceptions regarding the cost of colour printing compared with the
cost of printing in black-and-white. They were asked if colour printing
costs the same as black-and-white printing, or if it costs two times,
three times, four times, five times, or more than five times as much as
the cost of black-and-white printing.When asked about the cost of
colour printing, 18 percent of respondents were unsure or did not know.
Only seven percent of respondents said that colour printing costs four
times as much as black-and-white printing, which is generally believed
to be closest to the correct answer.And 15 percent of respondents said
that colour printing costs the same as black-and-white printing, while
39 percent said they think it costs twice as much.Lyra suggests that
its findings indicate an opportunity for aftermarket supplies vendors
to educate business users about the costs of colour printing while
promoting their products as lower-cost alternatives.

[Author]

May 10, 2007 at 1:00 PM