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MFPs Use More Toner per Device than Single-Function Printers
LYRA RESEARCH
Based
on past research, Lyra generally assumes that laser multifunction
peripherals (MFPs) use 20 to 60 percent more toner per device per year
than single-function laser printers. For this reason, MFPs are more
lucrative, both for printer OEMs and for cartridge remanufacturers.
Because laser MFPs have high usage rates, printer makers are
particularly motivated to hold on to their share of the consumables
market for these devices. Printer OEMs have decided to protect supplies
annuities by emulating copier companies and implementing service
contracts and cost-perpage plans that lock users into buying only OEM
consumables. To combat this trend, some dealers and remanufacturers
have begun implementing their own “click-charge” programs, using a mix
of OEM and remanufactured toner cartridges to fulfill their customer
commitments.
Because they have higher duty cycles than
single-function printers and because their paper-handling and finishing
devices contain more electromechanical parts, MFPs provide the dealer
channel with an opportunity to increase service revenue. With the laser
MFP installed-base forecast to grow through 2009 , this market shows
real profit opportunities for hardware and supplies vendors.
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