XEROX URGES ITS CHANNEL TO ……….

[Anonymous]

Xerox urges its channel to exploit MFP growth
Web-based MFPs set to create development opportunities for Xerox’s software partners
Xerox partners are to reap the rewards of the vendor’s increased focus on web-based multifunctional printer (MFP) software.Following the launch of Xerox’s Extensible Interface Platform (EIP) last October, a software platform that developers can use to create server-based applications for MFPs, 230 software developers have downloaded Xerox’s software development kit.Xerox has just launched its first colour MFPs to take advantage of EIP, the WorkCentre 7300 series and WorkCentre 7675, which can be integrated with web-based applications.

Darren Cassidy, director and general manager of Xerox UK’s office group, told CRN: “It’s about having the power of a PC on an MFP. In essence, users could put all the same applications from their desktop on to an MFP, but most people would not really want or need that, so we are encouraging our software partners to develop applications that are beneficial to end users.”Cassidy is also keen to hear suggestions for new software from channel partners. “Partners can look at the range of bespoke Xerox applications that have already been created and see if any of them would suit their customers’ needs or they can come to us with ideas for new software and we will get one of our developer partners working on it,” said Cassidy.James Kight, managing director of VAR Printerland, said: “The more software that is available to us the better, as it sets us apart from the competition.”Louella Fernandes, principal analyst at Quocirca, added: “Printer vendors need to find ways to create more revenue for their partners. Canon, Ricoh and HP all have open-source software platforms, but Xerox’s is more advanced technology wise.”

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October 3, 2007 at 11:50 AM