Aurora, a UK-based managed print services (MPS) provider, has acquired the MPS business of bankrupt competitor Ethos in a strategic move to expand its market share. The acquisition allows Aurora to inherit Ethos’s customer contracts and existing service operations, providing continuity for Ethos’s clients amid the company’s insolvency. This deal underscores the trend of market consolidation in the MPS sector, as larger, financially stable companies absorb smaller players facing financial challenges. By acquiring Ethos’s assets, Aurora strengthens its position in the competitive MPS market, offering enhanced services and potentially attracting new customers as the company navigates the transition and further grows its service portfolio.
