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Darren Cassidy has officially transitioned into his new role as Chief Marketing Officer (CMO) at Xerox, effective January 2026. Cassidy, who previously served as President of Western Europe at Xerox, had been balancing both the CMO position and the leadership of Western Europe since September 2025. He is now fully dedicated to driving Xerox’s marketing strategy as the company continues to evolve.
In a LinkedIn post announcing the change, Cassidy shared his excitement for the year ahead, stating his focus will be on amplifying Xerox’s “Reinvention” efforts, boosting its traditional print business, and accelerating growth in IT Solutions and Digital Services. He also emphasized the importance of aligning Xerox’s brand with the innovations shaping the future of work.
With over 30 years of experience at Xerox, Cassidy brings a wealth of knowledge across various areas, including sales, management, and marketing. He has long championed Xerox’s expansion beyond print, highlighting the company’s broad range of services, including IT, digitalization, and market communications. As Xerox continues to adapt and innovate, Cassidy’s leadership in marketing will be crucial in communicating the company’s transformation and vision to a global audience.
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